The important is to return – 1000 trees in Italy

Our commitment in reducing the environment impact generated by our production continues.

We believe that the trees are the primary “technology” that the nature has made available to counteract and slow down climate changes.

We are proud to see our reforestation project, “1000 Trees in Italy”, become reality by planting 1000 deciduous trees in Calitri (Avellino province in the South of Italy), situated in the Irpinia region. All the trees are supplied by certified nurseries.

1000 Trees in Italy is a little contribution to conservation of biodiversity, sustainability and quality of life: a project that would not have been possible without the will and collaboration of local authorities and administrations, of expert nurserymen and agronomists.

In the next years, together with the local authorities, we will continue to care for the growth and well-being of the forest.

“Made in Italy” is also this.

What we planted

1000 trees, of species already present in the territory, divided as follows:

  • 250 Robinia pseudoacacia: it is a plant native to North America but now naturalized in Europe as well as in other continents. It is a plant appreciated for its wood (it grows fast and resists even harsh environmental and temperature conditions), and even better known for the honey that is produced from its abundant and fragrant blooms.
  • 235 Quercus ilex: it is an evergreen and broad-leaved tree, with a rarely straight trunk, single or divided at the base, with a height of up to 20–24 m. It can take on the appearance of a bush if it grows in rocky environments. It is very long-lived, being able to become centuries-old, but it has a very slow growth. Its flowers are very popular with bees for the quality of the pollen.
  • 150 Tamarix: native to the sandy and brackish areas of India, China and southern Europe. It includes about 60 species of trees and shrubs, including evergreen and deciduous leaves, which can reach a height of 15 meters in tree species. The tiny flowers are easily recognizable by their feathery appearance. Tamarisks are particularly popular with bees.
  • 98 Alnus (Alnus incana e Alnus glutinosa): they are generally small trees, or bushes. They develop up to 8-10 meters, exceptionally they reach 25-30 meters (35 meters Alnus rubra, species of the American Pacific coast). Their rapid growth makes them excellent for recovering areas exploited by man and abandoned (quarries, mines, …) but also for areas destroyed by fires: its presence, thanks to the nitrogen fixing phenomenon, is also useful for facilitate the growth of other plants.
  • 82 Carpinus betulus: it is a fairly long-lived tree (about 150 years), of medium height (15-20 m) with a straight habit and elongated crown. The bark is thin, smooth to the touch, gray in color, irregular due to the grooved and ribbed stem. The roots are collated and very branched. 
  • 50 Tilia cordata: they are trees of considerable size, have a long life (up to 250 years or more), with an expanded, deep root system. They have a sturdy trunk, at the base of which numerous suckers frequently develop, and a broad, branchy and rounded crown. The fragrant flowers attract bees very much: the honey produced is well known and rich in nutritional properties.
  • 35 Acer campestre: “acer” derives from the Latin “pointed”, due to the shape of the leaves. The field maple reaches 18-20 meters in height. Its wood is one of the most used for the construction of musical instruments. It is an important tree for reforestation and for consolidating lands that tend to collapse; in lutherie, its wood is particularly appreciated for the construction of soundboards, but it is also used for the construction of other instruments (strings, drums, …).
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